Mercer-MacKay Digital Storytelling is a B2B marketing agency for tech companies. As part of their rebrand, a sleek logo and visual identity that exemplified sophistication, professionalism, and creativity was needed with a request for a monochrome palette.
SCOPE
Visual Identity · Logo · Website · Marketing Templates · Motion Graphics
role
Designer
In collaboration with
Creative Director
Copywriters
The Brief
Refresh Mercer–MacKay’s visual identity to reflect its expertise, professionalism, and creativity, while creating a flexible system and digital experience that brings greater consistency and engagement across its communications.
Building the identity
The refreshed identity evolves Mercer–MacKay’s existing brand into a more sophisticated and professional visual direction. A dynamic “M” mark introduces a sense of movement and storytelling, while a refined blue-grey palette, orange accents, and strong typographic hierarchy create a polished and flexible visual system.
bringing the brand to life
The new identity comes to life through a more dynamic website experience, using subtle motion, custom imagery, and thoughtful UX improvements to guide users through the brand story. A dedicated case study section combines project examples, testimonials, and video to showcase Mercer–MacKay’s work, while the visual system extends across marketing communications and reusable team templates.
the outcome
