SCOPE
Logo
role
Senior Designer
In collaboration with
Creative Director
The Brief
Create a sophisticated logo for a yacht that captures the feeling of an elevated experience while incorporating Toronto's skyline.
Building the identity
The logo brings together Toronto and Lake Ontario within the name itself, incorporating the CN Tower and flowing wave forms into the “O.” The refined typography and understated nautical details create a mark that feels both luxurious and personal.
bringing the brand to life
The logo was designed as a flexible standalone mark, with the integrated skyline and wave elements giving the yacht a distinctive identity rooted in its location.
the outcome
