SCOPE
Visual Identity · Website · Ads · Email Templates · Brochure
role
Senior Designer
In collaboration with
Creative Director
Freelance Designer
Head of Marketing
Copywriters
The Brief
Elevate OSA’s visual identity while remaining recognizable to their current audience. Translate the new identity across the website and other touchpoints to reflect the quality of its educational programs, and celebrate its students, alumni, and faculty.
Building the identity
The refreshed visual identity draws inspiration from the distinctive gothic tracery found throughout Oxford’s architecture, creating a visual “window” into Oxford where prospective students can imagine themselves at OSA. The existing pastel palette was expanded with deep, vibrant colours to bring greater energy and flexibility to the brand while appealing to OSA’s young, ambitious audience.
Bringing the brand to life
Across the website, digital ads, emails, and course materials, the visual language creates a cohesive experience across every student touchpoint, from the first online interaction through to enrollment.
The outcome
