Visual Identity, website, ads, email templates, brochure
senior Designer
Design Goals
Elevate Oxford Scholastica Academy's (OSA) digital presence with a premium visual identity and intuitive website experience that reflects the quality of its educational programs.
Celebrate the people behind OSA by creating a website that highlights student achievements, alumni success, faculty expertise, and the personalized support that sets the academy apart.
Key Challenges
Organize extensive content into a clear, scalable user experience while maintaining consistency across a large website.
Balancing the existing brand recognition with a modern visual evolution by expanding the colour palette, typography, and supporting brand elements that appeals to ambitious students and parents.
Outcome
Built a cohesive brand experience by extending the visual identity across the website, marketing campaigns, and emails, creating consistency wherever prospective students and families interacted with the brand.
Elevated the digital experience through thoughtful visual hierarchy, brand expression, and a cohesive design system that reinforced OSA's premium positioning.
Process
Finding the Direction Together
The project began with collaborative brand exploration, developing and refining multiple moodboards through client feedback to establish the creative direction. Then, I shaped the website’s information architecture and wireframes before collaborating on the UI design and production, while extending the visual system across digital ads, email, and course materials.
VISUAL LANGUAGE
A Window Into Oxford
The visual language draws from the distinctive gothic tracery found throughout Oxford’s architecture, creating a “window” into Oxford where prospective students can imagine themselves enrolled at OSA.
website
From Concept to Experience
The website was designed to feel refined, immersive, and easy to navigate, reflecting the premium quality of OSA’s educational programs. Large-format imagery creates an immediate sense of place while showcasing student life and bringing the academic programs to life. Each core program was given its own visual identity through colour and shape, helping users navigate the different pathways while maintaining a cohesive brand experience across the site.
Emails
Building a flexible email system with a stronger visual identity
Designed as a modular system, the emails give the OSA team the flexibility to mix and match sections based on their content and campaign needs. The visual language carries through from the website, creating a cohesive experience while introducing a more stylized and engaging approach to their email communications.
iconography
Icons With Character
A custom icon set creates consistency across OSA's course offerings, using a duotone outline and partial-fill style to complement the refreshed and energetic visual identity.
Colour
Rich Colour, Youthful Energy
Transforming the brand's previous pastel accent colours into deep and vibrant secondary colours helps breathe life into the brand. The extended colour palette works across various touchpoints, adding excitement, a fresh feel, and inspiration to OSA's young and intelligent audience.
