SCOPE
Visual Identity · Logo · Packaging · Website · Social Media · Motion Graphics
role
Senior Designer
In collaboration with
Creative Director
The Brief
Create a cohesive visual identity for a French-inspired bakery that balances traditional French heritage with a fresh, approachable aesthetic, while building a flexible system for packaging, print, and digital touchpoints.
Building the identity
The identity reimagines French heritage through a refined but welcoming visual system. A detailed crest brings together references to the bakery’s French roots, including the fleur-de-lis, croissant, rolling pin, and Gallic rooster, while a soft palette of blush pink, cream, aged gold, and navy adds a contemporary sense of elegance and warmth.
bringing the brand to life
The identity was designed to flex across packaging, print, web, and social applications, with logo variations and patterns creating consistency across touchpoints. Food-focused photography completes the experience, using close-cropped imagery and behind-the-scenes moments to highlight the craftsmanship and care behind the bakery’s products.
the outcome
