Visual Identity, Packaging, UI, Social Media
Lead Designer
Logo
The logo is a crest reminiscing on the bakery owners french royal ties and rich history. Symbols like the fleur-de-lis, ornamentation, croissant, rolling pin, and even a Gallic rooster tail (France's national animal) are woven into the intricate logo. Variations of the logo exist in the brand's colour palette to work across all key touch points from packaging, web, social media, and brand patterns.
Colour
La Maison du Délice's colour palette is sophisticated, timeless, and inviting. Soft delicate pastel tones of blush pink, cream, and aged-gold are inspired by French patisseries. Meanwhile, navy blue anchors the lighter colours to symbolize trust and heritage. Together, these colors feel French without the cliché and evoke a sense of elegance and refinement while maintaining a friendly and approachable feel.
Photography
The bakery's brand photography focuses on the quality of food and the people behind it. Photos of food are close cropped to display fine details and textures. Every image should entice the viewer and leave them wanting more. Action shots are used to show 'the making of', and the care and dedication put into products.
