daXai is a simple and effective digital marketing mentor created by Mercer-MacKay Solutions. They offer templates, wizards, and guidance for tech companies to create better marketing content.
SCOPE
Visual Identity · Logo
role
Designer (Logo, colour, type)
In collaboration with
Creative Director (Creative direction, website)
Designer (Exploration phase)
The Brief
Explore logos, colour, and typography to aid in the visual identity for daXai that translates its complex focus on data, AI, and storytelling into a modern, approachable brand.
Building the identity
The identity distills daXai’s positioning into a simple visual system built around the idea of connection. The geometric “X” represents both the intersection of data and AI and the brand’s “X Factor,” while rounded Poppins typography and a vibrant blue bring an approachable, confident character to the technology-focused brand.
bringing the brand to life
The identity was carried into digital applications including the website and animated advertising, demonstrating how the core logo, typography, and colour system could be applied across different formats.
the outcome
