Each season, Chá House celebrates cultural moments like Mid-Autumn Festival. Seasonal treats like handcrafted mooncakes and tea pairings bring ancient traditions to life for guests, fostering a sense of connection across generations.
LOGO, PACKAGING, SOCIAL MEDIA
Creative Direction & visual Design
Design Goals
Create a modern mooncake gift set that reimagines a traditional treat through approachable, illustration-led branding.
Weave a visual narrative throughout the identity and unboxing experience, using playful illustrations inspired by bunnies, moon gates, and the Mid-Autumn Festival to create a memorable gift.
Key Challenges
Designing an engaging unboxing experience while keeping the overall structure simple and practical.
Balancing playful illustrations with clean, functional packaging that feels inviting and suitable for a broad audience.
Overview
Chá House is an Asian-owned café that blends heritage and innovation. The café features an Asian-inspired interior with natural wood tones, lantern lighting, ceramics, and greenery that evoke the calm of a traditional teahouse reimagined for a modern city.
Chá House's tea-flavoured mooncake box set includes three beloved flavours: matcha, earl grey, and hojicha reimagined with delicious flavoured fillings like yuzu and red bean.
Visual Storytelling
The design captures a quiet Mid-Autumn moment: two rabbits gazing at the full moon through a moon gate, a traditional element found in Chinese gardens. Around them, flowers bloom and petals drift softly in the breeze. When the laser-cut lattice sleeve is aligned with the box, the scene comes to life. The rabbits appear to look through the moon gate at the glowing full moon, symbolizing reunion and unity.
Colour
The colour palette was carefully chosen to support the story behind the packaging. Teal conveys harmony and balance with a fresh, youthful energy, while yellow reflects the warm glow of the Mid-Autumn moon, symbolizing joy, family, and the spirit of gathering and celebration.
Logo
The Chá House logo draws inspiration from the architecture of a traditional Chinese teahouse, its roof playfully adorned with tea leaves. The design pairs this emblem with an elegant serif wordmark, whose refined strokes and delicate contrasts echo the rhythm of Chinese calligraphy. Together, the two elements find balance: the flowing curves of the roofline mirror the soft forms of the letters A and U, creating a sense of harmony.
